The 5 simple steps to becoming a CTR Dealership Partner:
  • Ownership and Lead Management BELIEVE in the need to serve the adaptive driving community
  • Choose dealership key staff to engage in the project. Select a point person to spearhead the project and then at least 1 associate from each department to answer questions from other “non-certified” associates
  • Dealership key staff complete the FREE Control The Road Adaptive Mobility Customer Training and then maintain at least 1 associate from each department trained at all times
  • Create and install a dealership specific website page acknowledging awareness about and ability to serve adaptive drivers
    • Dealership has option to use the CTR Mobility Marketing Planner with access to adaptive driver related images, logos, social media tabs, and taglines
  • Optional: Create and implement a social media specific campaign to alert dealership followers of ability to serve adaptive drivers. (CTR Marketing Planner access relevant for these purposes also)
  • Maintain a high level of customer satisfaction throughout each interaction related to the CTR community
  • Optional: Use the CTR Dealer Action Plan to craft a lasting strategy for your dealership


Visit the CTR Dealer Locator to see if your dealership has passed the initial customer review(s) analysis. Search for your city and view a list of the dealerships with the best customer review scores. If not request a review report ($95) to see your standing, in your market, based on the 6 common review sites (plus additional CTR satisfaction calculations)

Complete this Dealership Self-Evaluation Survey and Submit It To Control The Road. Click Here and Follow Link

If Your Dealership Qualifies…Enroll To Become A CTR Dealer Partner

Train Your Staff, Create A Digital Presence and Become the Focus Dealership For YOUR BRAND in YOUR MARKET to receive CTR Community Sales and Service Traffic, Leads, Incremental Sales.



  1. Select Customer Review Dealers from each brand and city receive 3 employees training – NO CHARGE ($0)
  2. Additional dealership employees can be enrolled in online training for $30 per employee
  3. Dealer seeking to become the Focus Brand CTR Dealership Partner in their Market – $200 per month
  4. Full Package including access to CTR Marketing and Advertising Planner – $250 per month
  5. Live Webinar Training: 1 day/2 sessions – $2000